Controlling the Assault of Non-Solicited Pornography and Marketing
Sending out emails to our customers is fraught with horrors. When we sent our last email out, advising our users of the Web site rebuild and the closure of the points system, we found ourselves reported for spamming, and our email account was throttled. So this time we decided to go with a commercial service, MailChimp, and save ourselves the grief.
We're currently going through the CAN-SPAM procedures to prove we're not spammers, which involves proving that we got our list of addresses directly from users, and that we provide ways for you to opt out of emails from us, among other things. It's a slight irritation, but on the whole, it's one I really don't mind going through. MailChimp make it as painless as possible, and Jessica in their compliance team is really nice about it all.
Frankly, I wish more people would do this.