Moviestorm's been through many incarnations since I did the very first design for it five years ago. Most of them never made it off the drawing board, some stayed firmly in-house, and I think we've shipped three different layouts with different icon styles since our initial pioneers release.
It gets better each time, but we've still not yet found the design that says what we want it to say. We're striving for something that has the ease and accessibility of a game, but is also a functional, powerful tool, with modern styling.
Turns out that Jeff - our CEO - used to be a graphic artist in a former life, so in between all the other myriad jobs that are involved in running this place, he decided to tackle the design himself. This is very much concept work, and all we're doing is experimenting with different styles. We may jettison this and go somewhere completely different, but here's a first look anyway.
With just the new icons in place, Moviestorm feels completely different to use, even though we haven't changed the layout or started on any of the other graphic elements.
It'll take time before we settle on the final design - the only way to do this job is to build it, and then work with it, over and over again, until we decide whether it feels right.